To be eco friendly in construction or renovation costs more money than it ought to. We have the government talking about and introducing different types of ‘green tax’ to sway us away from an enviromentally unfriendly way of living. Unfortunately many consumers can’t see the benefit of these new products as a majority of them are just too expensive, and not affordable to many. If all these expensive items as well as clever design details were implemented at build stage the overall cost would be cheaper than retro fitting to an existing dwelling. Unfortunately the overall cost would still be higher than a standard home. Who out there would buy one of these homes and how much more would you be prepared to pay over the average home?